At Australia Freelance Market – Steady and increasing demand
We are now well into our client focused marketing campaign which we’re pleased to say is generating considerable demand across all geographic regions. The marketing program is multi-tiered and will be ongoing. The bottom tier consists of an aggressive adword campaign which aims at attracting suitably qualified ‘net’ users to the site, the next is a SOE program aimed at increasing our presence and placement through search engine optimisation. The next activity is a direct marketing campaign aimed at over 200,000 individuals in the Australian/NZ market place. Complementing these activities is a targeted program aimed at the big-end of town and includes many of the premier consultancy firms, system integrators, retailers and manufacturing sectors. Lastly, but most importantly, we’re constantly scanning the job boards and local media and directly notifying private advertisers seeking to fill positions that are consistent with the skill profiles of the candidates currently registered. We do not permit recruitment agents to use the service so all requests for introduction will come directly from the buyer.
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This article was published in the Australia Freelance Market Newsletter 57.