Dear readers,

In this issue of Australia Freelance Market News, we will publish an article in which we will be sharing our findings on the effects of the coronavirus pandemic on Millennials and Gen Zs in terms of freelancing.

Following on from this, we show you what the display of the number of references in the freelancer profile means and in our freelancer article, a copywriter explains to us how to create impressive texts with passion.

Last but not least, allow us to brighten up your day with our freelancer joke, which this time, is about a computer specialist who first helps his customers for free and then cashes in big time.

As always, I hope you enjoy reading this issue and that you have a busy and successful month.

Martin Gray

Lockdowns and reduced working hours for Australian Millennials and Gen Zs have forced many to seek income through online platforms such as Australia Freelance Market.

YouGov´s research found that Generation Z is leading the adoption of the 'flexible economy' in Australia. According to the report, 42 per cent of Zoomers have already made money on freelance platforms and 28 per cent plan to do so in the future.

Zoe Piper, the youth employment expert from Australia, explained how the rise of flexible working and the pandemic have influenced a generation of workers who use freelancers to earn money.

'Put that in the COVID-context, where Gen Z were amongst the hardest hit during lockdowns, there is also a desire to take control of their finances and monetise their skills in other ways,' Ms Piper said.

Additionally, jobs such as bicycle repairs, home office IT support and virtual fitness trainers also emerged as popular tasks on other freelancing platforms in Australia during the pandemic. Together with the usual tasks such as writing posts, data, IT and app design, these popular tasks offered many unemployed millennials and Generation Z a source of income.

Freelancers can register names and e-mail addresses of reference providers with Australia Freelance Market, which are verified by us. In case of an introduction of the freelancer to a client, these references will be mentioned to the clients, allowing the clients to gather additional information about the freelancer´s work performance.

P. S.: Freelancers who are already registered can send us additional references by email at any time in order to improve their project chances.

Registered service providers can present themselves with a short article in the Australia Freelance Market News. In this issue, we present an experienced copywriter who has a focus in journalism and PR:
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Everyone can learn to write, but copywriting is an art.

Many times I write something down, but my passion has always been professional copywriting. After completing my studies with a double major (journalism and PR), I have been working as a freelancer since 1992.

Among my demanding clients, I can count renowned publishing houses, editorial offices of different branches as well as companies of various industries. Individual portraits of public figures are also part of my diverse portfolio. In addition, due to my meticulous research work, independent engineering firms also appreciate my services. My open mind enables me to quickly familiarise myself with new and complex topics and to implement them in a service-oriented manner.

My range of services includes the company, product texts and brochures for the press, reports, portraits, abstracting or transforming texts, as well as providing reliable assistance in the creation of concepts and presentation documents.
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The central printer of a small insurance office produces only pale printouts. The business owner calls a computer maintenance freelancer whom he has just found on Google.

The friendly freelancer, however, says that his visit is hardly necessary, as the owner can solve the problem himself. The printer has to be cleaned, just as it is described in detail in the operating instructions.

The business owner is impressed: ´I think it is great that you are so selfless and help me out for free´.

Freelancer replies: ´I always advise my new customers to follow the instructions in the manual. If they then try to do it themselves, it usually ends up in a major repair, so my visit will be definitely worthwhile.´